GLOBAL CO-WORKING SURVEYS | CO-WORKING SURVEYS
At the 2011 Coworking Europe Conference, Deskmag (an online magazine about coworking, its people, and spaces) presented the preliminary findings from a global coworking survey. The key points of this survey touch on the importance of collaboration and community for higher productivity among members of coworking spaces. It also shows that coworking contributes to an individual’s network, which can benefit ones business tremendously. Overall, the study shows that among the various benefits of coworking spaces, community is the most important aspect for its members
Over 1,500 people from 52 different countries participated in this survey. The two key findings that came from the survey were that coworking increases an individual’s productivity and their network. Here are a few of the statistics (Foerstch, 2011):
• 92% said their social circle had increased a lot
• 80% said their business network had grown
• 75% reported an increase in productivity
• 86% said their isolation had decreased
In addition to these, 96% of respondents said that community is a very important factor when choosing a coworking space. The survey also went on to ask members questions that related to trust with other members within the space, and what they liked most about their coworking space. Most of the answers in some way showed that community was the most important to most members.
To conclude the survey results, Deskmag found that overall most members of coworking spaces were satisfied with their space. The average rating that members gave their space in the survey was 8.4 out of 10. The data closely relate to our findings, which show that social belonging is one of the most important factors that make a coworking space successful. Coworking space members want to join a space that fosters a sense of community and belonging for its members. This in turn helps people make connections and helps them grow their businesses.
While there are many studies that can prove how coworking plays such a strong role in productivity and timely task completion, some studies suggest that using a coworking space can also make you work smarter. Renting a coworking space is cheaper than renting an office space in some areas, but that is not the main reason workers are drawn to spaces. The chance to be a part of the community of similar-minded individuals is the may lure. Spaces allow workers to adopt a support group, benefitting from others’ experiences, instead of trying to work out problems alone. Independent workers are learning to work smarter, not harder, by using the community for their resources.