WHY PEOPLE THRIVE IN CO-WORKING SPACES | CO-WORKING THRIVE
The coworking spaces seem to be something special. As researchers who have been studying the development of people for years, we were surprised to discover that family members flourished about 6 on average on a 7-point scale. That is at least one point more than the average number of employees working in conventional offices, and something so unknown that we had to review the data.
To find out, we interviewed several founders and community leaders of Coworking Space, as well as several hundred workers from dozens of coworking spaces in the United States. A regression analysis according to our survey revealed three key predictors of prosperity:
People who use Co-working spaces see their work as meaningful.
In addition to the nature of their work, independent workers, for example, who choose projects that interest them, respondents said they were committed to work. You can do it in many ways.
Unlike traditional offices, coworking spaces are made up of members who work for different companies, companies and projects. Since there is little direct competition or internal policies, they do not feel the need to hire an employee to adapt. Working with people who perform different types of work can also strengthen professional identity. Our respondents had the opportunity to describe frequently what they do, making their work more interesting and distinctive.
Second, meaning can also come from working in a culture in which it is common to help each other and there are many ways to do it. Diversity of space workers means that colleagues have unique skills that they can share with other members of the community.
Finally, the meaning can also come from a more concrete source: the social mission of the Coworking Manifesto, an online document signed by members of more than 1,700 workspaces. It clearly establishes the values to which the coworking movement aspires, including community, collaboration, learning and sustainability. These values are reinforced at the annual Global Coworking Unconference conference. In many cases, it is not easy for a person to go to work; They are also part of a social movement.
You have more control over work
Coworking spaces are usually available 24 hours a day. People can decide if they want to spend a long day, if they have a deadline, want to show progress or decide to take a long break at noon. fitness center. You can choose to work in a quiet place or in a more collaborative shared table space that encourages interaction. They may even decide to work at home without repercussions when they have to meet with a repairman or deal with a family member.
And while colleagues give importance to this autonomy, we also learned that they also appreciate some form of structure in their professional lives. Too much autonomy can affect productivity because employees lack routine. According to colleagues, the work of a community helps them create the structures and discipline that motivate them. Paradoxically, a limited structure allows for the optimal control of self-employed workers.
They feel part of a community
Connecting with others is one of the main reasons why people pay to work in a common room instead of working for free at home or renting an indefinable office. Each coworking space has its own atmosphere and the managers of each space are eager to develop a unique experience that meets the needs of their respective members. Grind, for example, is a growing network of coworking spaces in New York and Chicago. Anthony Marinos, Marketing, Community Management and Member Services Coworking spaces seem to be something special.
It is important to keep in mind that socialization is not mandatory or that members can choose when and how to interact with others. They prefer discussions about a coffee in the cafeteria because they went to the cafeteria for that purpose. If they want to be left alone in another building of the building, it’s them. And although our research revealed that some people interact less with others than others, they still have a strong sense of identity with the community. We believe it comes from people who know that interactions are possible when they want it or need it.
So, what are the implications for traditional companies? Although the coworking movement comes from independent professionals, entrepreneurs and the technology sector, it is increasingly important for more people and organizations. In fact, coworking can be part of your business strategy and help your employees and your company succeed. More and more companies are integrating coworking into their business strategies in two ways.
First, they are used as an alternative workplace for people. Michael Kenny, managing partner of Co-Merge, based in San Diego, told us: “In the last 18 months, we have seen a dramatic increase in the use of space by our employees. On-demand meetings We have users from international companies with hundreds or thousands of employees who not only use this space to provide productive work to their distributed workforce, but also to attract people who need flexible schedules and schedules. “
Grind also sees an increase in the number of remote employees who become members. “We did not have to resort to larger organizations, they just contacted us,” says Anthony Marinos. “We had Visa employees, journalists from the Chicago Tribune and even members of important financial institutions, all of whom worked for Grind.”
Spending time outside the office in a coworking space can also generate new ideas. Rebecca Brian Pan, co-founder of COVO and former director of operations at NextSpace, explained how the Ricoh innovation team worked with NextSpace Santa Cruz for several months to see how people and critical issues work. Based on the ideas and comments of members, as well as their own observations, the Ricoh team explored several new products that could help members in their daily work and selected the product with the highest rating. That’s why Ricoh later launched this product in the global market as an intelligent presenter, a solution for paperless meetings.
In reality, people must be able to shape their work in a way that gives them meaning and purpose. They need to gain control and flexibility in their work environment: many companies are increasingly using the best planning practices to offer workstations with a ratio of 1: 1 (or close) in common environments, whether for collaborative work or low noise be used.
Companies are also trying to create more connections to help people interact beyond work sessions and create a community. Coworking spaces are an orientation resource, since they regularly offer networking events, training programs, social events and even summer camps. However, some companies go even further. Rich Sheridan and James Goebel, founders of Menlo Innovations in Ann Arbor, Michigan, recently expanded their 7,000-square-meter offices so that startups and young entrepreneurs can work with Menlo’s programmers to drive community and innovation.
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